Deadset Theatre Company needed a clear identity that reflected their values and connected with young audiences. We developed their brand strategy, tone of voice, brand guidelines, website update, and launch video.

With a mission to reframe their brand as a leader in amateur theatre for young people, we designed their new identity to demonstrate their brand values of immersion and accessibility while including lots of personality to help them stand out. The result was a comprehensive toolkit to keep their communications consistent across social and digital platforms.

The rebrand needed to feel unapologetic and immersive, but also welcoming and easy to connect with. We anchored the work in Deadset’s values of Immersion, Authenticity, and Determination, shaping a visual and verbal identity that puts young people at the centre. The goal was to make every interaction with the brand feel vibrant, inclusive, and unpretentious.