Deadset Theatre Company · Complete Brand Refresh
A rebrand built to put young people at the centre.
Deadset Theatre Company makes theatre for and with young people, and wanted a brand that matched that ethos. The job was a full refresh; rebrand, rebuild, relaunch.
We started with strategy; who Deadset is, who they're for, and how they should sound, before touching a single visual. That gave us three values to build everything on: immersion, authenticity and determination.
From there we built the identity out: logo, type, colour, tone of voice and a full set of brand guidelines. The look is unapologetic and a bit theatrical, but still warm and easy to approach; vibrant, inclusive and unpretentious, with young people at the centre of it.
We rebuilt their website to house it all, and made a brand story video to introduce the new Deadset and set the tone for how they show up online.
The whole thing was handed over as a toolkit the team can run themselves - everything they need to stay consistent across posters, socials and the web, long after we'd stepped away. See it live at deadsettheatre.com.au.
Deadset Theatre Company
Deadset has worked with digital yarn on multiple occasions. Not only does Charlie produce excellent, high quality videos but his consultation process is exceptional.
Just as the name suggests, the video planning was personal, conversational and Charlie really spent time understanding what we wanted to achieve from the video so that he could make a plan that truly exceeded our expectations every time.
Every time we have gone to digital yarn with a video idea it has turned out even better than we expected with creative ideas we never would have thought of.
These videos have helped us to reach our audience effectively while giving us marketing material that helps us to stand out from other theatre companies.